Soso Care Raises Capital to Expand Waste-to-Health Insurance Program
Micro-health insurance startup Soso Care has secured fresh funding to scale its innovative waste-to-premium model, bringing healthcare coverage to low-income communities.
Abuja, Nigeria — Social enterprise Soso Care has secured fresh funding in August 2025 to scale its micro-health insurance program. The capital will fund the setup of new recycling collection points and integrate their digital wallet system with local partner hospitals. The funding represents a growing interest in climate-linked social fintech models.
Soso Care allows low-income families to pay their health insurance premiums using recyclable waste, including plastic bottles and aluminum cans. The company monetizes by collecting, sorting, and selling the recyclables to large manufacturing companies, using the proceeds to fund hospital partner networks. The platform currently serves thousands of users.
The new funding will be used to deploy automated sorting kiosks in urban slums, reducing manual labor costs. Additionally, Soso Care is launching a mobile app that tracks plastic credits for users, allowing them to redeem healthcare services or buy medicines at partner pharmacies, improving overall digital onboarding.
With over ninety percent of the informal workforce lacking health insurance, out-of-pocket medical bills are a leading cause of extreme poverty. By utilizing plastic waste as a financial currency, Soso Care addresses both environmental pollution and healthcare access. This circular economy model demonstrates that alternative currencies can drive micro-insurance adoption.
Soso Care's waste-to-health model is an ingenious customer acquisition play that bypasses the cash constraints of low-income families. By turning municipal waste into premium payments, they build a highly resilient premium collection channel. Investors should monitor the cash conversion cycle, as Soso Care must sell bulk plastics to recyclers before paying hospital claims. The potential for corporate partnerships is significant, as consumer brands seek ESG offsets by backing plastic recycling initiatives.
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